Vol. 1 No. 2 (2019): July 2019

Articles

• The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali

  Annarica Tisna, Finny Chianata, Joselyn Chandrigo, Michelle Christy, Valerie

  137-156

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• Customers’ Perception and Encounters in Social Media Platforms Used for Online Advertising

  Arc J. Datario, Rubenson M.Magraci, Altea M. Esquillo, Nicko A. Mganye, Glenda P. Binay

  197-208

  • PDF

• Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City

  Bella Viona, Callista Lieviera, Eleanor Gwyneth, Eliza Gany, Ellen Irana, Khalizs A. Siregar

  157-180

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• Pharmaceutical Marketing: A Contrast of Different Markets

  Rehan Haider

  181-196

  • PDF

• Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar

  Jocellyn Regina

  107-136

  • PDF