The Effect of Promotions on Customer Satisfaction on the Tokopedia Partner Application

Abstract

Business developments in the field of buying and selling have developed, especially in Indonesia, requiring Tokopedia Partners to carry out appropriate marketing strategies to be more competitive by providing satisfaction to customers who purchase products/services at Tokopedia Partners so that they can maintain existing ones as well as to attract potential customers. new and can achieve the target according to the expectations of the company. The aim of this study is to analyse the effect of advertising, personal selling, sales promotion, and public relations on consumer satisfaction when purchasing products or services. Companies use promotion as a set of tools to communicate their products to consumers and make a profit. Customers can feel either pleased or disappointed with the experience they have had with a company's products. The company's aim should be to fulfil their wants and needs.This research was carried out using a survey method, with data collection techniques based on questionnaires, documentation and library studies on objects of interest. The number of respondents who were sampled were 56 respondents who had used the Tokopedia Mitra application consisting of 11 people whose shop type was permanent, The study collected data from 13 individuals with semi-permanent shops, 23 individuals with wholesale shops, and 10 individuals with individual shops. Descriptive analysis was used to analyze the data. The results indicate that the promotion mix has a strong positive effect on customer satisfaction, with a relationship between variables of 0.759 or 75.9%, and an effect of 57.6%