Optimization of Strategy with SWOT Analysis to Increase Revenue of Imported Exterior Clothing Sales at Vn-Nee Collection Stores in Jayapura City
DOI:
https://doi.org/10.59890/ijefbs.v2i1.1434Keywords:
SWOT, SWOT, Cartensius_Diagram, Vn-nee CollectionAbstract
The sustainability of small and medium-sized enterprises is critical in the face of the increasingly competitive challenges in this industry. The study aims to formulate a strategy for increasing the sales of imported used clothes in Vn-Nee Collection stores using the SWOT analysis approach. SWOT analytics is used to identify strengths, weaknesses, opportunities, and threats that affect VN-nee collection. The results of SWOT analyses indicate that Vn-nee Collection has significant internal strengths and is able to anticipate threats in the same business sector. Through a four-quadrant cartesius diagram approach. The implications of this finding are that the Vn-Nee Collection can leverage its internal strengths to design effective strategies for increasing competitive advantage, exploiting market opportunities, and managing risks emerging in this growing industry.
References
Adiyatna, H. R. (2023). Formulasi Strategi Pengembangan Usaha Pada Galeri Alambana Pascapandemi Covid-19. 4(2), 233–244.
Dliyaul Haq, M. (2023). How Digital Thrift Shops Escalate Global Supply Chain Sustainability in Indonesia. Journal of Social Science and Business Studies, 1(1), 6–14. https://doi.org/10.61487/jssbs.v1i1.7
Ghaffar, M. A. (2023). Jurnal Tanah Pilih Evaluasi Kebijakan Pengawasan Import Barang Bekas Di Kawasan Pelabuhan Pantai Timur Sumatera Provinsi Jambi. Jurnal Tanah Pilih, 3(1), 38–54. https://doi.org/https://doi.org/10.30631/tpj.v3i1.1320
Ise Tumangger, A. (2023). Strategi Adaptasi Pengusaha Thrifting Menghadapi Larangan Impor Pakaian Bekas. Jurnal Multidisiplin Indonesia, 2(9), 3076–3087. https://doi.org/10.58344/jmi.v2i9.581
Muiz, A. N., Fajar, W. L., & Rahayu, R. (2023). Dampak Impor Pakaian Bekas Terhadap Kestabilan Industri Tekstil dan Produk Tekstil di Indonesia. BUSINESS: Scientific Journal of Business and Entrepreneurship, 1(2), 109–117.
Qalbi, N., Manajemen, P. S., Sumbawa, U. T., Manajemen, P. S., Sumbawa, U. T., Kualitas, P., & Produk, K. (2023). Pengaruh Persepsi Harga, Persepsi Kualitas dan Keragaman Produk terhadap Minat Beli Pakaian Bekas ( Trifting ) di Daerah Sumbawa The Influence of Price Perceptions and Quality Perceptions on Product Variety in Interest to Buy Used Clothes (Trifting) in th. Journal of Nusantara Economic Science (JNES), 1(4), 162–168.
Safiyuddin, F. S., Abd Wahab, N., & Maamor, S. (2022). Efficiency of Cooperatives in Malaysia and its Determinants. Islamic Business and Covid 19 Recovery: Towards Attaining Financial and Social Wellbeing, November, 139–149.
Siagian, M., Manajemen, P. S., Batam, U. P., Manajemen, P. S., & Batam, U. P. (2023). Pengaruh Kualitas Produk, Brand Import, Dan Lifestyle Terhadap Keputusan Pembelian Produk Fashion Thrifting Di Batam. Journal of Management & Business ISSN, 6(2), 215–225.
Wijaya, I., Indrawan, D., & Hasbullah, R. (2023). Penyusunan Strategi Alternatif Dengan Pendekatan Triple Layer Business Model Canvas di PT Bando Indonesia. Jurnal Aplikasi Bisnis Dan Manajemen, 9(1), 188–202. https://doi.org/10.17358/jabm.9.1.188
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fenny Girik Allo
This work is licensed under a Creative Commons Attribution 4.0 International License.
