Developing a Comprehensive Library Marketing Strategy for Effective Outreach
DOI:
https://doi.org/10.59890/ijebma.v3i2.708Keywords:
Promotion of Libraries, Marketing of Library Services, Professional Roles for Libraries, and Library Goods and ServicesAbstract
The promotion and marketing of the library and information sector is necessary in academic environments such as universities and colleges in order to raise awareness of the library services. Product marketing is crucial for businesses in order to improve sales and, ultimately, profit. The idea of promoting libraries and marketing library services is discussed in this essay. The collections of academic libraries are diverse. Marketing library products is essential to promoting the active collection. In this essay, methods and strategies for effectively marketing library services are suggested
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Indian Institute of Technology Delhi. (n.d.). IIT Delhi Library. http://library.iitd.ac.in
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Copyright (c) 2023 Sonal Umesh patil, Amita Sharma
This work is licensed under a Creative Commons Attribution 4.0 International License.
