The Impact of Brand Image, Food Quality, and Product Price Toward Customers Attraction in Restaurant Nelayan Medan

Authors

  • Amanda Universitas Pelita Harapan
  • Charlie Huang Universitas Pelita Harapan
  • Fellicia Hantanto Universitas Pelita Harapan
  • Jennetha Laurensia Universitas Pelita Harapan
  • Vianca Tanata Universitas Pelita Harapan

DOI:

https://doi.org/10.59890/ijebma.v3i1.224

Keywords:

Brand Image, Food Quality, and Product Price

Abstract

A normality test will be performed to determine if the data for the variables follows a normal distribution. The purpose is to choose the appropriate statistical method for exploring the relationship between the variables (Rizki & Gustia, 2019). The normality of the data is tested using the sig Kolmogrov-Smirnov statistic. SPSS Statistics 29 was used to run the test, and a significance level of 0.05 was selected. Data can be assumed to be normally distributed if and only if the p-value is greater than.05. In contrast, an abnormal distribution of data is indicated if the value is smaller than 0.05

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Published

2023-10-06

How to Cite

Amanda, Huang, C., Hantanto, F., Laurensia, J., & Tanata, V. (2023). The Impact of Brand Image, Food Quality, and Product Price Toward Customers Attraction in Restaurant Nelayan Medan. International Journal of Economics, Business Management and Accounting (IJEBMA), 3(1), 1–14. https://doi.org/10.59890/ijebma.v3i1.224