Comparitive Analysis Between Flipcart and Amazon with the Reference of E-Commerce Sector

Kunal Mer Mer; Khushali Gothadiya; Prof. Jignesh Vidani

doi:10.59890/ijbmp.v2i1.1216

Authors

Kunal Mer Mer L.J. Institute Management Studies, Lj University
Khushali Gothadiya L.J. Institute Management Studies, Lj University
Prof. Jignesh Vidani Assistant Professor L.J. Institute Management Studies, Lj University

DOI:

https://doi.org/10.59890/ijbmp.v2i1.1216

Keywords:

E-Commerce, Consumer Satisfaction, Online Shopping, Flipkart, Amazon

Abstract

In the dynamic landscape of e-commerce, understanding consumer satisfaction is crucial for the success of online retailers (Vidani, 2015). This research paper aims to provide a comprehensive analysis of consumer satisfaction on two prominent e-commerce platforms, Flipkart and Amazon (Niyati & Vidani, 2016). The quantitative phase involves the distribution of surveys to a diverse sample of consumers who have recently made purchases on either Flipkart or Amazon (Vidani & Plaha, 2017). The surveys gather data on various aspects, including user experience, product quality, delivery efficiency, customer service, and overall satisfaction. Statistical tools such as regression analysis and correlation are utilized to identify significant patterns and relationships between different variables(Bansal, Pophalkar, & Vidani, 2023). Additionally, the qualitative phase of the research involves conducting in-depth interviews with a subset of participants to gain a deeper understanding of their experiences(Chaudhary, Patel, & Vidani, 2023). The findings of this research can contribute to the existing body of knowledge on e-commerce consumer behavior and satisfaction(Patel, Chaudhary, & Vidani, 2023). Moreover, it offers practical implications for managers and policymakers in the e-commerce industry to refine their strategies, improve service quality, and ultimately foster greater consumer satisfaction(Sharma & Vidani, 2023).

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